UnSocialMedia Me?

Is it just me or is it impossible to keep up with all this Social Media?

Let’s do a quick social media platform check; there’s Goodreads, Xanga, LinkedIn, Facebook, Buzznet, CouchSurfing, CafeMom, BlackPlanet, Friendster, delicious, Epernicus, Flickr, weRead, LiveJournal, MyLife, Ning, Open Diary, Fotki, Fotolog, Foursquare, Google+, Identi.ca, LAGbook, MySpace, Orkut, Pinterest, Twitter. And that list isn’t even a third of what’s out there. Wikipedia’s got a list that will exhaust you!

In late June, I attended an Edelman sponsored, invitation-only summit entitled “When All Media is Social.” Sitting in forum after forum of engaging insights from representatives the likes of Google, LinkedIn, and Facebook, I thought wow, this is overwhelming, how does one keep up with it all?

Under the influence of my students calling me lame for not having a personal Facebook page, I finally opened one a few months ago. “I can do this!,” I said to myself. I used a great picture of my dogs as my profile picture, noted all my sports likes (Manchester United topped the list) and then I couldn’t be bothered with the rest. As I read one friend after another note their shock at seeing me on Facebook, I knew in my heart I wouldn’t be able to keep this up. In the few months that I had my personal Facebook page, I logged on to it twice, so about two weeks ago, I shut it down.

For the record, I think social media is useful and can be helpful and especially beneficial for business entities. But pray tell how do we know when it’s really working to your benefit, which one to really use and how many to keep up with, and finally isn’t the whole social media field just over crowded?

image: Social Media logos as featured on Smart Recruiters.